Marketing 360®

Get more patients with the #1 marketing platform® & website designs for veterinarians.

The best marketing platform & websites for veterinarians.

Veterinarian Marketing 360® is the best marketing and website platform for veterinarians. Hands down, no other marketing solution, service or software does everything the Marketing 360® platform does. Marketing 360® is extremely affordable and has plans to fit any size budget or marketing area. Veterinarian Marketing 360® is a turnkey, fully managed solution. Work with a dedicated Marketing Executive who is a certified digital marketer for veterinarians. Generate more exclusive patients and sales with the software and services built within the Veterinarian Marketing 360® platform.

Plans & Pricing

Included in the most powerful
marketing platform for veterinarians.

The Veterinarian Marketing 360® platform is an intelligent combination of digital marketing software and dedicated marketing services. It's extremely affordable, powerful and full-service. There's simply nothing else like it.
It's everything you need to generate your own veterinarian patients and grow your company.

UXi® Rainmaker Websites

Convert more visitors into patients by leveraging the best veterinarian websites & landing pages.

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Natural Listing Ads®

Earn more organic patients & higher keyword rankings with the leading SEO program for veterinarians.

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Top Placement Ads®

85% of veterinarian patients click on the top 3 ads on Google & Bing. Use the #1 program to get there.

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Retargeting Ads®

Patients visit many veterinarian websites before hiring one. Retargeting motivates them to hire you.

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Social Targeting Ads™

Understand the social profile of your patients & customers and use this data to capture new patients.

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Local Listing Ads™

Add, update, sync, enhance and monitor your business listings across hundreds of local sites.

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Top Rated Local®

Control your reputation online and protect your brand with the Top Rated Local® or National program.

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On-Demand Marketing Services

Leverage world-class marketing talent like marketers, designers, writers and video pros on demand.

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Contact Relationship Management

Manage your contacts with the easy to use and powerful Marketing 360® CRM.

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Social Media Management

Spend your valuable time running your business and let us take care of growing your social presence!

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Email Marketing 360

Easy to use, fully integrated tool for email marketing and automation.

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SMS

Easy to use, fully integrated tool for text message marketing and automation.

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Plans & Pricing

Plus, request a live demo.

Wow, it's easy.

With Veterinarian Marketing 360®, all the work's done for you!

A dedicated Marketing Executive will manage and optimize your marketing campaigns and website for you. Simply login to Marketing 360® at any time to monitor results. Or, call or email your Marketing Executive whenever you'd like. Spend as much or as little of your own time improving your marketing and website by leveraging the power of the Marketing 360® platform and the talents and time of your Marketing Executive who is a certified digital marketing expert for veterinarians.

Veterinary Marketing That's Best In Show

Business marketing and advertising is, as they say, dog-eat-dog.

Veterinary services know this…perhaps a bit more literally than most local businesses.  Nowadays, the primary way to get new patients is online inbound marketing.

When somebody needs a new vet for their pet, they’re not going to look in the print yellow pages.  They’re not going to wait for a flyer or radio ad.

They’re going to jump on their phone or computer and do a quick search.  Check out a few veterinary websites, and make a decision on who to call.

To successfully marketing your Veterinary service online, you need:

  1. Search Visibility.  Page 1 on Google is the golden real-estate.  Paid search gets in the top 3 spots and the best visibility on mobile devices. Organic SEO gets you free clicks and local maps ranking–but is a longer term strategy.  As you begin your marketing you want to do both.
  2. Enticing ads.  Visibility is the start, but won’t do as much as it should unless your ads entice people to click through to your website.  Online advertising is a process of doing more of work works and less of what doesn’t.  Data tells the story and guides action.
  3. Conversions.  A conversion is the action you want someone to take on your website–it’s contact from new clients.  The main purpose of your veterinary website is convert visitors.  Keep that goal front and center and you’ll have a competitive edge over competition that fails to communicate a value proposition.

Veterinarian Marketing 360® is a turnkey solutions that covers these vital marketing efforts so you can build your practice.  It’s software, website design, and professional services made affordable for small local veterinary practices.

Try Veterinarian Marketing 360®.  It does what business marketing is supposed to:  let’s you spend less time looking for clients and more time working with them.

Follow the 5 steps in this marketing plan to gain insight into how to market your veterinary services. 

The ideas below are not typical for a business marketing plan.  Typical plans bore, comply with expectations, and are soon forgotten.

The idea of this marketing plan is to create a mind-set.  As Seth Godin says, to get to the real truth about your business and where it’s going.  This is a plan you’ll carry with as you work.  It’s far more than a document.

Section 1:  Get to the Truth

The goal of the truth section is to see your marketing landscape as it is.

Here you describe the marketing space you’re entering.  The needs that exist among the client base.  Your competition.  Info on how other veterinary services have succeeded – or failed – in the past.

You want to be detailed and specific.  This section can include spreadsheets, market share analysis, resource lists, and buyer personas.  You need ground knowledge.

This is also where you should get a gut feeling.  Is there a real opportunity here?  Can you offer something the competition isn’t?

At the same time, this section must not be subjective or partisan.  You take no positions.  You simply want to detail the marketing environment as it is.

You’ll make assumptions.  But if you’re viewing the marketing space objectively, they’re assumptions your team should agree on.  Take as long as you need until you get to that point.

Section 2:  Making Assertions

When you start a veterinary clinic in a new market, the goal is to change things.  We’ll create a Facebook account that gives updates on pet health nobody else is providing.  We’ll run PPC ads and get this many clicks to our website.  We’ll offer a level of service that motivates more positive reviews and referrals.

How will you market your clinic?  What impact will it have on your client base?  How will you edge out your competition?

This is the heart of your marketing plan.  It will also, at least in part, be wrong.  Which leads to section 3…

Section 3:  Have Alternatives

Some assertions won’t work out.  Your budget projections will be off.  Schedules will change.  Marketing campaigns will flop.  You’ll miss a deadline.

There is where the real test of your planning is:  resiliency.  Perhaps the most important question in your marketing plan is:

If your assertions don’t work out, is it over?  Or can you adapt and move forward with alternative plans? 

With marketing campaigns, you must test different content to find out what works best.  This defines marketing:  you find out what works best and do more of it.  You can only achieve this by testing alternatives.

Be prepared with different offers, ad copy, and landing pages.  Conduct split-tests.  When you find content that your audience responds to, it’s a big step towards success.

Section 4:  People

The people who make-up your veterinary practice staff have more of a marketing impact than you may realize.

It’s for one reason:  when your clients refer you to a friend or post something positive about you online, they’ll do it because of your people.  The way clients are treated, your customer service, your professionalism, honesty – all of this creates word of mouth marketing.

Today, because of the way word of mouth spreads online, it’s a major factor.

Finding the best people goes beyond finding the right resume.  You have to consider attitudes, abilities, and attributes.  Your clinic’s reputation will be based on the people who work there.  Strongly consider how you’ll build your team.

Section 5:  Budgets

Marketing takes money.  The end-game is ROI.

Realize you can’t get a return unless you make an intelligent investment.  Many types of digital marketing take months before they gain momentum.  The process of testing your campaigns takes time.

Most of your direct-response marketing (PPC campaigns, email campaigns, special offers) can be measured.  Other, more branded content (Informational SEO blogging, social media, billboards) is harder to measure.

You also have to plan to be competitive.  If another vet is saturating the marketing with ads, dominating search, and has a more conversion-focused website, you’ll be in trouble.  You have to plan to compete in the space.

Bottom line:  a marketing budget that needs revenue within a couple of weeks – or even a couple of months – is unrealistic.  Plan around 6, 12, and 18 month benchmarks.

Conclusions

As we said, the point of this marketing plan is not to plan every actionable step you’ll take.  It’s to get your team to clearly think through the challenges you’ll face.

When you do that, you’ll see this is not just a document you file away.  It’s a mind-set that will guide your daily decisions – giving you the confidence you’re making the best ones possible.

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